Tech Giant GOOGLE is bringing fast, reliable and free Wifi to cities around the world with a new Sidewalk Labs, the Google-backed urban innovation startup unveiled this month, has picked its first project—bringing free, fast Wi-Fi to cities around the world.
Today it announced it is leading a group of investors acquiring Control Group and Titan, among the companies working on the LinkNYC network
to blanket New York City with free, superfast Wi-Fi. The two have
merged to form Intersection, which will oversee the rollout of LinkNYC
this fall and then seek to install similar technology in other cities.
Come
September, tall, thin pillars with digital tablet interfaces and large
ads slapped on the sides will begin to replace New York's derelict pay
phone booths. In addition to offering free wireless Internet access to
anyone in a 150-foot radius, they will include amenities like free phone
charging, phone calling, Internet browsing, and access to local
services and information. Through Titan's advertising network,
Link could bring $500 million in ad revenue to the city over the next 12
years, according to Mayor Bill de Blasio's office. Sidewalk Labs declined to disclose its share of the revenue.
Sidewalk
is targeting issues of modern cities such as pollution, energy,
traffic, communications, and cost of living. "It was formed to look at
the confluence of the physical and digital world to solve urban
problems," Chief Executive Officer Dan Doctoroff said. He wouldn't say
which cities he has in mind for the Wi-Fi push but predicted the
technology will go global. "There are
certainly places that it's immediately replicable," he said, adding that
the idea is to "use technology not to make cities all the same, but
enhance what makes them unique and individual."
Doctoroff
was a deputy mayor of New York City under Michael Bloomberg and is the
former CEO of Bloomberg LP, which owns Bloomberg Business.
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